The challenge posed by the Efesto project was twofold, first of all how to transmit and communicate a startup of this type in a current and contemporary way without falling into the usual graphic and chromatic clichés. Secondly, to develop a User Experience that could contain and make the various facets of the brand usable, in fact it is not only the analysis and research of materials that characterize the brand, but also a strong connotation of economic and management consultancy on research projects. , as well as a strong link with the university world at an international level for the search for new talents and continuous innovation. The visual concept linked to images and identity derives from the malleability of the material called "Ferrofluid", which, through the use of electromagnetic fields, generated by a magnet, can take on different forms. This reflects Hephaestus exactly, which adapts and offers various services according to the customer's requests. The typography linked to the logotype was chosen to give stability and ensure that the brand transmits security to its users, increasing the corporate aspect but with a processing of the same that has brought a clear and contemporary sign that will hardly deteriorate with the passing of the time. The two Pantoni protagonists of the brand were chosen to balance the two aspects of the company, the Blue 072 C is linked to the corporate and reassuring aspect, while the Pantone 351 C connects to the creative part of research and innovation. These aspects together form a strong and distinctive brand identity that leads the brand to be unique and to work with the multiple users with whom it interfaces. The website has been designed with the same optics of the logotype and the corporate, in fact it prefers above all a great simplicity of use on any device that is displayed. By entering only targeted and concise information, the user finds himself in an airy space, which attracts and leads to easily explore the various areas or, on the contrary, to immediately find what he is looking for. This, combined with a clever use of icons and color, helps to identify the elements without confusing the user of the website and allows Efesto to lead those who visit the portal to convert them into contacts or requests for information, crucial for increasing their business and their brand reputation, helping them to grow and become more and more solid. The navigation and animations present on the site, together with the User Interface, have been designed not to be invasive, to support the user in his vision of the website, leaving in the memory a fresh and innovative visual but also serious and reliable, but also for give small surprises to users so as to combine the amazement and fluidity of use by stimulating the user's navigation.
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