Context: Efesto Innovation was created to enhance the effectiveness of research and development processes in materials, offering innovative and sustainable solutions. Objective: Convey the identity of a startup focused on innovation, sustainability, and consulting in a modern way, avoiding graphic and chromatic clichés. UX Focus: Develop an experience that ensures usability across the brand's key areas: material analysis and research, economic and management consulting, and international university partnerships.
1. The brand must position itself as an innovative startup without appearing visually clichéd. 2. Integrate the different facets of the project (material research, consulting, academic partnerships) into a single coherent narrative. 3. Avoid the "usual clichés" commonly used in the tech/scientific sector, both visually and in communication.
Visual Concept: inspired by "Ferrofluid" (malleable, adaptable), a metaphor for Efesto's ability to take on "different shapes" based on client needs. Brand Essence: a combination of reliability and modernity, to convey security and an innovative spirit.
Logotype: Typography chosen to convey stability and authority, with a clean and modern design. Colors: Blue 072 C (corporate and reassuring aspect) + Pantone 351 C (creative, research, and innovation aspect). The combination of these elements gives the brand a strong and distinctive identity, suitable for the diverse targets Efesto interacts with.
Flowchart and wireframes to understand the site’s pathways and sections.
Below are the distinctive features and design intents: 1. A website aligned with the brand identity, focused on simplicity and quick access to content. 2. Targeted and concise content within an "airy space," encouraging users to explore the site’s areas or quickly find what they need. 3. Thoughtful use of icons and colors to identify elements clearly, driving conversions (contacts or information requests). 4. Non-intrusive navigation and animations that support the user while conveying a fresh, yet serious and reliable visual feel. 5. Users experience "small surprises" during navigation, stimulating continuity and leaving a positive impression.
Visit efestoinnovation.it to discover the entire website.
