Through an ad hoc designed logo and the use of bright and bold colors, the brand moves in one direction more contemporary, a fresher but at the same time institutional approach. Being a responsive logotype, the pictogram represents the namming itself through the use of the phonics of the symbols, in fact it is composed of the mathematical symbol "U" of union and a "line", so that the resulting reading is "Union Line" and therefore Unilinea. While in the extended form of the logotype we played with the shape of the "u" and "a" combined with the reflection of the second "n" to obtain a great stability of the lettering, to convey solidity but also to give freshness and contemporaneity to the brand. The website has been structured to communicate the company's values in a simple and direct way, also thanks to the use of treated videos to harmonize with the brand. The desire, on the part of the client, not to use images containing people as much as possible, gave the opportunity to experiment using images of the Milanese metropolis to convey the various concepts and be a good support for the explanatory texts.
Visit unilinea.com to discover the entire website.
