To create the Zona Mosto brand and, consequently, the product labels, various competitors in the sector were analysed, identifying the best microbreweries that had the following characteristics: high quality of the beer produced, wide diffusion of the brand, attention to design and current trends. From this analysis came the winning characteristics such as: originality, unconventionality, extreme attention to product quality, construction of a strong and well-defined brand. As the brand was just born, there were no historical backgrounds. The values, mission and goal were created from scratch. On the part of the client, however, there was a precise idea of what the reference target was, later confirmed by the analyzes carried out, this allowed the creation of a strong brand with solid foundations with a well-defined public and an independent soul. We have also tried not to imitate the big brands that produce beer, both in style and in the whole design. Going to give an exclusive "flavor" to each material produced, from the logo to the website to the labels. Great attention has been paid to the creation of a label that complies with all the laws on the subject, both at Italian and European level, also identifying the new legislation which has given new rules on how and what to affix in the case of recyclable materials, therefore having to design the label of the can so that all the information has the right hierarchy and is identifiable. Finally, the biggest challenge of the project was to create a unique style and trait that the consumer could only associate with the Zona Mosto brand. This is due to the large amount of microbreweries existing on the Italian market and their continuous transformation. For example, many of the brands that exist today, competitors of Zona Mosto, use a different illustrative style each time on the label of each can, often creating recognition problems and confusing the buyer.
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